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If you are new to Google Analytics you may think most of what you are looking at is in a foreign language. Hopefully this post will help to demystify some of the terms used in Google Analytics. I will also be posting something soon that will provide an introduction to what Google Analytics can do "out of the box." A Advanced Segments- This is an option that is available on almost all of the reports you can view. Advanced Segments … Continue reading...
These last few months have been a whirlwind of new technology, trends, and online changes. Many businesses and organizations we work with have set some aggressive growth goals and we're already into second quarter. In order to reach online goals that are set, a series of things need to happen, starting with a website that delivers results. This kind of website is one that is esthetically pleasing, fast and functional, and has a clear call to action. All of this goes down the drain if the site is … Continue reading...
Often our customers ask us how they can post a social media update in just one place, and have it go to all their social media channels. Typically we advise against duplicating the same content across your social networks. However, social media automation done correctly (without losing engagement) can create some much-needed efficiencies. First of all, let’s keep in mind that it is called “Social Media" and not “Automated Media". The foundation of marketing with social media is about … Continue reading...
This is a perfect time of year to host events to attract your existing and potential new customers into your place of business! People naturally (especially Minnesota natives) want to get out, meet you face to face, network with others, and learn new things. Do you have an efficient way to market your upcoming events? Are you spending more administrative time keeping all the details organized than you think you should be? Are you still shuffling paper registration forms or snail … Continue reading...
Setting Up Google Authorship in 3 Easy Steps You may have noticed that Google Authorship and Author Rank have become very important in your Search Engine Optimization quest for the top spot (If you haven't you should read my post on Author Rank). Or maybe you are just vain enough to wonder, "how can I get more people to see my picture?" The good news is that if you are working with the most up to date versions of WordPress and the Genesis Framework setting up Authorship is very easy. It may … Continue reading...
What is Authorship? Authorship is essentially linking your Google+ profile to content that you have produced on the web. When it is done properly and your content appears in Google SERPs (Search Engine Results Pages) it will look something like this. What does Authorship DO? Authorship helps Google determine Author Rank. Author Rank will be another tool that Google will use in its algorithm to help determine quality relevant search results and reduce spam. Prior to Authorship when you … Continue reading...
If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in Facebook does not equate to a successful event and large turn-out. There’s more work to be done to get the most out of this tool. 10. Create a Fabulous Event Profile Image- Gone are the days of Facebook only giving you a small thumbnail space for your event image. Now you get a large area to display an event photo that you need … Continue reading...
It is time to clean house, get organized, and freshen up your social media profiles! Now that the first quarter is behind us, take a look at how each of your social media channels performed so far this year. After looking at your analytics, you may want to adjust your social media marketing strategy a bit to hit your goals for the next quarter and the year. Here are some additional social media spring cleaning tips that will help you to better connect with you followers and fans, clear some … Continue reading...
You've likely noticed all kinds of little (and big) changes on Facebook again recently, and there's even more to come! Here's a quick summary of some of the recent changes on Facebook, so you can reduce your frustration level and increase efficiency. Notifications: Page admins can no longer take a quick glance at fan page activity in the notification area at the top of the fan page. To find the same information that was once there, now requires an extra click. You will be notified by the … Continue reading...
Is email marketing is right for your business? Are you uncertain if your current email practices are even compliant with today's email communications standards? Are you getting the results you were hoping for with email messaging? Do you know if your emails get through to your customers? Do they care about what you send? If you have ANY doubts, please join us on Thursday, April 11th from 10:30 - Noon for answers to all of your email questions! … Continue reading...
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