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Practical Uses for Google Trends

Google Trends

If you haven't ever looked at Google trends it is a great source of information for your online marketing. Google Trends will tell you what is being searched for in real time, kind of like the "what's trending" feature on Twitter and Facebook. More importantly Google Trends will allow you to dig deeper into the world of search and help you find some ideas to help you blog, create content, and even ideas for marketing your products and … Continue reading...

What’s New and Upcoming with Facebook and Twitter?

Last week at Vivid Image, I held a class on Social Media Changes and Trends. We talked mostly about some recent changes in Facebook and also some social media trends that have been happening over the past year or so. Below is a quick synopsis of some Facebook and Twitter changes and marketing trends that you may find helpful. Notable Facebook Changes: Revised Post Scheduler: The post scheduler has moved to the drop down arrow in the bottom right of your status box. My favorite part about this … Continue reading...

How Do You Explain the Importance of Shopping Local to Someone Who Doesn’t Get It?

When you stop in to the local hardware store, liquor store, repair shop, hair salon, or jewelry store, it’s comforting to know where to find what you need. If you don’t know where to look, it’s nice to know that someone working there knows your name or you remember his or hers. We all love going “where everybody knows your name” and treats you like a friend; (Kudos to Cheers). Let's Take Hutchinson as an Example The math has been done, so Hutchinson is an easy example. Did you know that if … Continue reading...

Making Newsletters Work For You

With many new options for social media available to small businesses today,  rest assured E-mail newsletter marketing is alive and well. While SOME of our market has joined us on Facebook, Twitter and Instagram, it is safe to say that nearly ALL of our market has an email address. In its simplest  form, an E-newsletter is a communication you send (usually through email) to your customers, supporters, clients or volunteers sharing information and relevant insights that they want to … Continue reading...

Should I Accept a Guest Blog Request?

Welcome to the modern digital marketing mystery of our time. Guest blogging. Like many things in online marketing, guest blogging started as a very creative way to develop content and foster an online community. It quickly dissolved into a way for "black hat SEOs" to game the search engine system. Black hat SEOs = people that try to manipulate search engine algorithms to rank higher in search. They don't play by the rules and they are the reason we can't have nice things. Once black hats get a … Continue reading...

Give to the Max Day 2014: Will You Give?

Give to the Max Day is BIGGEST day of the year for non-profits to fundraise and gain the most momentum and free marketing help from fans, advocates, and social media enthusiasts.  With the amount of traffic and participation in this 24 hour event, it is in the best interest for Minnesota non-profits to participate and utilize this day to increase awareness, educate people about projects and funds needed, and engage donors.   With hourly $2000 golden tickets given away randomly to organizations … Continue reading...

4 Simple Methods of Writing Blog Headlines that Work for Me

Writing a compelling and click-worthy headline for a blog post is a fine art.  As a blogger, I feel torn between making the headline compelling and clickable, while also to-the-point and have that desirable "SEO appeal".  In Twitter, you just have a few seconds (and not many more characters) to get that immediate click.  Here are some examples of headlines that can help you take your blogs or social media posts from blah to brilliant. 1. “How to” Blog Headlines It is easy to make an … Continue reading...

Best Random Tips Ever

Ok, so they aren't completely random, but they are loosely related to marketing, web, and social media. However, many people may find these tips extremely helpful, and to that we say YEAH! Images Types When saving and uploading images to use on your website, use .jpg, .png, or .gif file extensions. Never use .bmp or .tiff, but be aware that if you take a screenshot of your computer to use as an image, it is likely given a .bmp extension automatically. You'll want to make it into a .jpg before … Continue reading...

Toothbrushes: One of the Most Essential Items

One of our clients, McLeod Alliance of Victims of Domestic Violence helps so many men, women, and children each year. It is their mission to "support and promote the elimination of relationship violence through education, empowerment, protection, and advocacy." October is Domestic Violence Awareness Month, and in an effort to help MAVDV, the Vivid Image team is challenging ourselves, clients & community members to collect 500 toothbrushes throughout the month to donate in order to replenish … Continue reading...

The Difference Between Facebook Likes and Shares

Recently Searchmetrics released their 2014 SEO ranking factors. It was no surprise to see that there was a high correlation between social signals and high ranking websites. In light of this I figured that I would take a deeper dive into one of my favorite social signals. I want to take a close look at what happens when website visitors use social sharing buttons to like or share your content on Facebook. Social Sharing Buttons Let's start by making sure that we know what social sharing … Continue reading...

what we've been talking about…

Practical Uses for Google Trends

Read more…

What’s New and Upcoming with Facebook and Twitter?

Read more…

How Do You Explain the Importance of Shopping Local to Someone Who Doesn’t Get It?

Read more…

Making Newsletters Work For You

Read more…

Should I Accept a Guest Blog Request?

Read more…

Give to the Max Day 2014: Will You Give?

Read more…

4 Simple Methods of Writing Blog Headlines that Work for Me

Read more…

Best Random Tips Ever

Read more…

Toothbrushes: One of the Most Essential Items

Read more…

The Difference Between Facebook Likes and Shares

Read more…