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Twitter Quick Tips

Twitter Guide

A recently gave a Twitter presentation at the Social Media Breakfast Central Minnesota, in which we did Twitter Basics for the first half hour, and then went into more advanced information for the rest of the session. My goal each time I present is to give bite-sized actionable items people can use to make their social media experience better. Whether you're just starting out on Twitter or have been using it for a while, it's important to review … Continue reading...

Facebook Timeline Contest Ideas & Tips

For a while we were all trained by Facebook that contest and giveaways had to be done via a third party app on Facebook. Now that those contest rules are more relaxed, promotions can be done right on your page's Facebook timeline. Facebook Timeline Contests are quick, easy, and inexpensive to administer since you can just post a status update (and a custom image - here's how to make one) right in the news feed. Compared to a regular post in the news feed, a promotion will most likely get more … Continue reading...

Pages or Posts: How Do I Choose?

With so many wonderfully simple options available to WordPress website owners, it may be confusing to know the difference between a Page or a Post. We'll provide you with a "rule of thumb" or two to help you decide so your website remains professional, consistent, and easy to navigate! Definition of a Page: A Page is used when content won’t be changing very often. Terms you may hear include "stationary" or "static content". This certainly doesn't mean your information won't change from … Continue reading...

WordPress 4.0 Updates You’ll Appreciate

Media Library New Layout Option: There is now a new layout option in WordPress 4.0 – the Infinite Scroll. If you click on the grid icon (highlighted in yellow below) you now have the option to have a grid layout with all of your media on one page. To view more, simply use your mouse to scroll down. It functions the same as a Pinterest feed. No more clicking through pages to find an older image or PDF. Image Details: With the new Media Library functionality, you can edit the details of … Continue reading...

Practical Uses for Google Trends

If you haven't ever looked at Google trends it is a great source of information for your online marketing. Google Trends will tell you what is being searched for in real time, kind of like the "what's trending" feature on Twitter and Facebook. More importantly Google Trends will allow you to dig deeper into the world of search and help you find some ideas to help you blog, create content, and even ideas for marketing your products and services. Google Trends - What's Happening Now? The … Continue reading...

What’s New and Upcoming with Facebook and Twitter?

Last week at Vivid Image, I held a class on Social Media Changes and Trends. We talked mostly about some recent changes in Facebook and also some social media trends that have been happening over the past year or so. Below is a quick synopsis of some Facebook and Twitter changes and marketing trends that you may find helpful. Notable Facebook Changes: Revised Post Scheduler: The post scheduler has moved to the drop down arrow in the bottom right of your status box. My favorite part about this … Continue reading...

How Do You Explain the Importance of Shopping Local to Someone Who Doesn’t Get It?

When you stop in to the local hardware store, liquor store, repair shop, hair salon, or jewelry store, it’s comforting to know where to find what you need. If you don’t know where to look, it’s nice to know that someone working there knows your name or you remember his or hers. We all love going “where everybody knows your name” and treats you like a friend; (Kudos to Cheers). Let's Take Hutchinson as an Example The math has been done, so Hutchinson is an easy example. Did you know that if … Continue reading...

Making Newsletters Work For You

With many new options for social media available to small businesses today,  rest assured E-mail newsletter marketing is alive and well. While SOME of our market has joined us on Facebook, Twitter and Instagram, it is safe to say that nearly ALL of our market has an email address. In its simplest  form, an E-newsletter is a communication you send (usually through email) to your customers, supporters, clients or volunteers sharing information and relevant insights that they want to … Continue reading...

Should I Accept a Guest Blog Request?

Welcome to the modern digital marketing mystery of our time. Guest blogging. Like many things in online marketing, guest blogging started as a very creative way to develop content and foster an online community. It quickly dissolved into a way for "black hat SEOs" to game the search engine system. Black hat SEOs = people that try to manipulate search engine algorithms to rank higher in search. They don't play by the rules and they are the reason we can't have nice things. Once black hats get a … Continue reading...

Give to the Max Day 2014: Will You Give?

Give to the Max Day is BIGGEST day of the year for non-profits to fundraise and gain the most momentum and free marketing help from fans, advocates, and social media enthusiasts.  With the amount of traffic and participation in this 24 hour event, it is in the best interest for Minnesota non-profits to participate and utilize this day to increase awareness, educate people about projects and funds needed, and engage donors.   With hourly $2000 golden tickets given away randomly to organizations … Continue reading...

what we've been talking about…

Twitter Quick Tips

A … Read more…

Facebook Timeline Contest Ideas & Tips

Read more…

Pages or Posts: How Do I Choose?

Read more…

WordPress 4.0 Updates You’ll Appreciate

Read more…

Practical Uses for Google Trends

Read more…

What’s New and Upcoming with Facebook and Twitter?

Read more…

How Do You Explain the Importance of Shopping Local to Someone Who Doesn’t Get It?

Read more…

Making Newsletters Work For You

Read more…

Should I Accept a Guest Blog Request?

Read more…

Give to the Max Day 2014: Will You Give?

Read more…