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Unlocking the Power of Google Analytics! Google Analytics is a free tool you can use to monitor the success and opportunities of your on line marketing. With Google Analytics you can measure the amount of traffic you are getting to your site, where it is coming from, and what the traffic does when it gets to your site. You can also watch for completion of goals and conversions which are a very helpful way to identify whether or not your site is … Continue reading...
It's our 3rd annual Get Down to Business seminar, celebrating Small Business Week in partnership with our Email and Event Marketing partner, Constant Contact. The event will be held in Bloomington at the Hilton hotel. Click here for all the event details and to register online! Whether you are already in the Twin Cities area or would like to join us to network with other businesses to the East, you are welcome to join us! We will be bringing our GIANT Facebook and Twitter boards again … Continue reading...
Now 225 million members strong with 2 new members signing up every second, Linkedin has become far more than just a place to look for your next career. Linkedin helps you to build your network and socialize on a professional level. Since people usually like to do business with people they know and trust, there is no doubt that Linkedin is a powerful tool for growing your business. But to maximize what Linkedin can do for you, you need to build a quality network of connections. Want to Grow … Continue reading...
Whether you are an existing Vivid Image client or simply curious about what it might be like to work with us, I'm writing this to answer a few key questions I respond to often. If I work with you, am I releasing ownership of my website, social media accounts, or even my domain name to Vivid Image? Absolutely not! YOU OWN the content in your website, and all your social media accounts. While we typically manage our clients’ domain name(s), YOU still own them! Bottom line, our … Continue reading...
It is always fun to talk to other people who work in the same industry as you do. Sharing stories, challenges, and ideas can create awesome collaboration and mutual respect. Some of our staff had a great opportunity to do this recently at Wordcamp Minneapolis. Even though Vivid Image is based out of Hutchinson, Minnesota, our paths cross with other website designers at Social Media Breakfasts, Wordcamp, coffee shops and other events. Vivid Image wants to give a virtual shout out to two local … Continue reading...
SEO Is A Complex Topic Recently I was asked to speak at the Social Media Breakfast in Central Minnesota (smbcmn). When I was asked to speak it was decided that the topic would be Search Engine Optimization. Being a complete attention hog I jumped at the opportunity and thought about how great my presentation would be. However as I began to structure the presentation I realized just how big this task was going to be. For those of you who don't know the focus of the smbcmn is to gather marketers … Continue reading...
If you are new to Google Analytics you may think most of what you are looking at is in a foreign language. Hopefully this post will help to demystify some of the terms used in Google Analytics. I will also be posting something soon that will provide an introduction to what Google Analytics can do "out of the box." A Advanced Segments- This is an option that is available on almost all of the reports you can view. Advanced Segments allow you to drill deeper into your data. For … Continue reading...
These last few months have been a whirlwind of new technology, trends, and online changes. Many businesses and organizations we work with have set some aggressive growth goals and we're already into second quarter. In order to reach online goals that are set, a series of things need to happen, starting with a website that delivers results. This kind of website is one that is esthetically pleasing, fast and functional, and has a clear call to action. All of this goes down the drain if the site is … Continue reading...
Often our customers ask us how they can post a social media update in just one place, and have it go to all their social media channels. Typically we advise against duplicating the same content across your social networks. However, social media automation done correctly (without losing engagement) can create some much-needed efficiencies. First of all, let’s keep in mind that it is called “Social Media" and not “Automated Media". The foundation of marketing with social media is about … Continue reading...
This is a perfect time of year to host events to attract your existing and potential new customers into your place of business! People naturally (especially Minnesota natives) want to get out, meet you face to face, network with others, and learn new things. Do you have an efficient way to market your upcoming events? Are you spending more administrative time keeping all the details organized than you think you should be? Are you still shuffling paper registration forms or snail … Continue reading...
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