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105 Days Until…

holidays website planning

Starting the Holiday Marketing Countdown! Have you visited a local retailer lately? If so, I am sure you've breezed past the Halloween costumes, light up jack-o-lanterns and perhaps succumbed to grabbing your annual bag of Candy Corn. But even more frightening... you may have been startled by a run-in with a pre-lit Christmas tree or gigantic bins of holiday GIFT WRAP! Oh my! Like it or not, it's coming, and now is the time to plan and prepare … Continue reading...

How to Make Awesome Social Media Graphics without PhotoShop

Photo-editing tools like PhotoShop are too expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to make original images without a graphic designer, photographer, or Photoshop Geek. But here is the good news for marketers and community managers: there is a lot we can do to create social media graphics for Facebook, Twitter, Pinterest, Blogs, and others with some simple online tools. Now, I am not suggesting that you try to design your own … Continue reading...

Not So Fast! Sharing Isn’t Always a Great Idea

Since we could walk or talk, we've been taught that sharing is a good thing. When social media entered the marketing scene, we couldn't encourage sharing enough. After all, it's word-of-mouth marketing that propels social media and sharing is a huge part of telling others what you love, endorse, and trust. It seems then that asking someone to "share" something you post on your Facebook fan page would be a good idea, especially when it comes to enticing giveaways and planning contests, … Continue reading...

Google Pigeon and Local SEO

On July 24, 2014 Google released a pretty big local search algorithm update. The update was dubbed Pigeon by Barry Schwartz and the team at Search Engine Land. There are a few things that you should know about the Pigeon update, and a few things you need to understand about how Google operates. How Google Works The first step to understanding Google algorithm updates is to understand how Google works. I always fall back in this very basic video put out by Matt Cutts. Matt is basically the … Continue reading...

Managing your Mailbox

It's time to think about fall cleaning your email mailbox. One common call I receive is  resolving issues when the email account's mailbox has exceeded its limit (quota). Occasionally, you may experience issues that have the following symptoms: Your contacts mention that they are attempting to send mail to you, but are unsuccessful, or you are receiving email notification error messages similar to this one "Delivery to your mailbox was refused because it has exceeded its quota." If you often … Continue reading...

Where Have All The Pictures Gone?

Back in April we wrote a blog about setting up Google Authorship. One of the coolest parts of Authorship was the fact that your head shot would appear next to the search results. It looked like this. Authorship Photos Are Gone? You may not have even noticed but all of those cool photos are now gone from the Google Search Results. Well almost... if you are a Google+ user and someone is in your circle their photo might appear (that's how I got Mr. Gasser's picture to appear in the image … Continue reading...

19 Ways to Integrate Social Media into your Next Tradeshow or Event

Integrating social media into your tradeshow and event marketing plan is a great way to enhance your company’s next tradeshow presence.  As a Certified Tradeshow Marketer (CTSM), I have promoted and exhibited at more tradeshows than my family has fingers and toes! But now as a Social Media/Community Manager, it is fun to integrate the two worlds together. Here are some ideas on using social media to connect with your prospects, customers and show attendees before, after, and during your events … Continue reading...

How Do I Grow My Prospect Email List?

You've likely heard that email is far from dead. In fact, it's part of everyday business life and growing as a means of reliable marketing. However, before you can email prospects or produce a killer enewsletter that will take the world by storm, you need to have somebody on your email list. Who will you send it to? How do you get people to sign up? How long does all this take? Vivid Image is offering an exclusive, one-time-only class on September 9th for anyone wishing to use Constant … Continue reading...

What the Heck is Farmfest?

Have you heard about Farmfest? I had heard of Farmfest and followed the event on social media the last few years. Knowing that many of our clients have been a part of Farmfest over the years, it is something that I decided to attend this year and see for myself what it's all about. To say that it is a monumental farm festival is an understatement. My best description is that it is like the "state fair of the ag industry". If your business or organization is related to the agricultural … Continue reading...

Dear Fellow Business Owners: Is This You?

I found this article that I wrote many years ago, when I had a slightly different role within Vivid Image. However, as I read through it again, I thought "WOW", I really did capture the essence of owning a business. More importantly, it helps explain how I view my role in sharing the responsibility of owning a business. I was recently asked how to clone my enthusiasm and passion for what I do, and the last line really sums it up: "That’s why I do what I do. That’s why it’s my life passion to … Continue reading...

what we've been talking about…

105 Days Until…

Read more…

How to Make Awesome Social Media Graphics without PhotoShop

Read more…

Not So Fast! Sharing Isn’t Always a Great Idea

Read more…

Google Pigeon and Local SEO

Read more…

Managing your Mailbox

Read more…

Where Have All The Pictures Gone?

Read more…

19 Ways to Integrate Social Media into your Next Tradeshow or Event

Read more…

How Do I Grow My Prospect Email List?

Read more…

What the Heck is Farmfest?

Read more…

Dear Fellow Business Owners: Is This You?

I … Read more…