As marketers, we are always aiming to create remarkable content that is trusted, valued and shared. We write attention getting headlines, helpful blog posts, and clear calls-to-action. Most of us build in social sharing buttons on our blog (like the share buttons you see on this post) and ”Forward to a Friend” buttons on our email blasts to increase content sharing. After our blog post is published, we promote it via our social networks such as Facebook, Twitter, and Linkedin. But how can we create content and media, beyond the common blog post, that will generate more content share-ability? Here are some ideas to increase content sharing:
- Create and Share an Infographic – In a marketing era where customers crave knowledge, websites appreciate share-able content, and Google notices inbound links, Infographics are indeed multi-purpose. You can easily create your own great-looking Infographic through PiktoChart.
- Picture it on Pinterest – Now the third largest social network, Pinterest has great traffic building opportunity for the right brands. If your products or services photograph beautifully, and you have great ideas or inspiration to share, start a Pinterest account. Pin your images (including a link back to your website) and repin other related ideas. Unique ideas and inspiring images will get shared via re-pinning and/or sharing on other social networks like Facebook and Twitter.
- Create People-Focused Content – We all know that fresh content will bring you new web visitors, but people-focused stories can bring you even more content sharing opportunities. Customer stories, case studies, and interviews with great story telling have a high share-ability thru your networks as well as the inner circles of your interviewee or person of honor. Make the content something they will be proud to share.
- Consider Creative Commons - If you have a Flickr account and shoot great photography, consider a Creative Commons license that will allow other companies or organizations to use the photo with a attribution/link back to your Flickr page. The right image could create a lot of additional exposure back to you if the image is used online or in print.
- Make it More Visual - Statistics have shown that of all various types of media on both Facebook and Twitter, that images get shared and retweeted the most. Think creatively on how you can post more engaging images on your social networks. For instance, on Facebook, instead of just posting a link to a blog post, upload a photo with the link as well. You can also use apps like Over to make it easy to add text to your Instagram photos for quick sharing of an image with eye-catching typography (like the image in this post).
These are just a few of the oodles of ideas that will encourage content sharing of your blog posts and other digital media. What else has worked for you? Oh, and if you liked this article, won’t you be nice and share?!