If you are looking for ways to stand out on Facebook, there’s a new service that went live recently. It’s called Facebook Studio, and as submissions pour in, it will be a comprehensive portfolio of great marketing initiatives implemented using Facebook. In some cases the examples will include various forms of social and traditional media, but always feature Facebook as the central marketing tool.
Want to Be Remarkable on Facebook?
Similar to what I’ve been doing with my Monday Remark!able posts, Facebook Studio will be focused on showcasing marketing strategies that are (or have been) very successful. According to Facebook, “Facebook Studio is a place to celebrate innovation, creativity and effectiveness on Facebook.”
From a rich portfolio, to examples of how Facebook tools like videos, applications, and paid ads were used to increase brand awareness or sales, launch new products, or bring specific “call to action”, Facebook Studio is the place to go to get inspired. It’s free to browse through the steady stream of examples on Facebook Studio, along with the blog which focuses on Facebook marketing topics.
What would your face look like if it was carved in German Wurst Sausage? I know, and now you do too! Go to the Reinert Sausage fan page (it’s in German, but intuitive), submit a photo to Facebook, use their application, and change your profile picture to feature you as a sausage. Have I peeked your interest? Check out the Wurst-Face campaign.
Facebook Studio Didn’t Leave Out Non-Profits
Think this is limited to business only? It’s not. There are Remark!able examples of non-profits using Facebook to achieve incredible results too. Check out the Auckland City Mission’s “Become an Angel” campaign to raise money for a families in need. The written explanation of their campaign is helpful, but the video is powerful and inspiring. What ideas can you take from this campaign that would engage people?
Have you ever looked at someone else’s art and thought “That’s art? I could do better than that!” Well, a gallery took its biggest criticism and turned it back over to people inviting them to do better. I love this idea. What better way to get people involved, grow your collection, and find new talent than to challenge them to do better than the featured artist? I bit controversial maybe, but really interesting. Check out the “Make a better one” campaign.
Facebook Studio launched about two weeks ago, so the portfolio is still growing. All submissions must meet stringent guidelines and be approved by Facebook. However, I’m still accepting ideas for my Remark!able Monday blog posts, so if you know of a great Facebook fan page you’d like me to feature here, let me know. I love hearing from you!
I recently joined Dairy Queen’s FB page – initially to see if they had coupons for the blizzard I was craving at the time – and I noticed not only do they have some great funny videos right on their landing page but also incorporate the ability to send your friends ‘social’ e-gift cards. I could see businesses or organizations make a splash just like DQ with video messages and non-profits could allow FB fans to donate to their favorite causes ‘socially’ There are so many possibilities!