Being a Marketer is Like Being a Parent

 

The following is a guest article by Vivid Image client, Jackie Kaufenberg with Altimate Medical. A special thank you to MN AMA for sharing this insightful and fun piece with us. A full bio follows this article.

As a marketer for 13 years, and a mom for 5, I have learned a lot by experience. Many of the same basic principles apply to both my titles, as Marketing Manager, and Mom.

1) Benchmarks Matter: As a parent, I want to make sure my young kids are developing at or above the same level as their peers, or at least know what areas we need to work on. As a marketer, I need to focus on results and compare the results with industry standards, past results, or objectives. How did our marketing campaign do and why? What did we learn and how can we improve? [Read more]