Facebook changes frequently, and as a business it can be hard to keep up. If you aren’t on Facebook everyday or you don’t spend time sorting through news, you may have missed some of the newer features that Facebook now offers.
When these new features were released, we wanted to test them out and gather practical knowledge to help you rather than quick publish a bunch of marketing mumbo-jumbo. We’ve played around with these features, and we’re ready to answer your questions.
Double Check You Aren’t Missing Out on These New Facebook Features
Sponsored Updates: Any fan page with at least 400 likes can now opt to pay for their updates to get in front of more fans. This means that a little money will insure your newsfeed makes it into the newsfeed of more fans.
Newsfeed Changes: Have you noticed less engagement with fans in the last month or two? Without paying, your updates are likely to reach about 16% of your entire fan base. We’ve noticed that pictures usually get a higher percentage, as do updates with multiple comments. The more one fan interacts with your page, the more likely that person is to see most of your updates. Don’t assume all your fans see your updates, but rather get creative in when, where, and how often you share critical info.
Share Button: You can do quite a bit with the share button. You have the option of sharing someone else’s update, photo, etc to your personal timeline, with only one person, with a group, or with a specific fan page you administer. It’s a great way to share content, provide relevant updates to your timeline, and make connections with others with shared interest. For more exposure to your fan page, use Facebook as a page to share something.
Recent Posts by Others: As you have probably noticed, anytime someone shares something on your fan page, it goes into this box at the right. If they are raving about your business, sharing a story or photo, you don’t want it stuffed in this box unnoticed, do you? Simply click on the “X” for a drop down menu to appear. Next click on “Allow on Page” and/or “Highlight on Page”.
Instant Feedback: You no longer need to wait for feedback or go into complicated statistics to find out how many of your fans have seen what you’ve posted. Facebook quickly publishes the percentage of people who have seen your updates. Don’t worry; nobody else sees this information. Only administrators.
Administrator Options: It used to be that you were either an administrator with full-rights to a fan page or you weren’t. This wasn’t a great option for some companies or non-profits who wanted to give limited access to individuals to help with the fan page. Now you can designate between “Manager”, “Content creator”, “Moderator”, “Advertiser”, and “Insights Analyst”. Simply go into your “edit page” screen, and navigate to “admin roles”.
Fan Page Likes: To see all the fan pages that have liked your page, simply click on “see all” in “new likes” of the admin panel. It defaults to people who have liked your page, but if you click on the “people” in the upper left of the box, you can switch to “pages”. Check them out and follow back the ones you want.
Interest Lists: Different than your lists on your personal timeline, you can create a list to sort through all the ideas you may want to find quickly and share later on your fan page. It’s a way to build subscribers to your list, as well as organize your newsfeed. Next to the “Like” and “Message” button on a fan page is another button with an asterisk; click on it for a drop down menu. Next, click on “Add to Interest List”. Give your list a name and Facebook will save it to the left of your newsfeed. Other people will be able to subscribe to your list if they find it interesting.
Do you have a Facebook question we can answer for you?