As a graphic designer, there are various topics I could cover as it relates to design. But why not just keep it simple? If I could get as basic and elemental as I can, I would narrow this article down to just one color. The color green. What does it mean? How can it benefit you? If there is one color in design that holds more power than any other color, it is green.
As a designer, part of my job is to use graphics and imagery to capture the essence of your business and convey your message, goals and values visually – through design. They say a picture is worth a thousand words, so just how many words can I find that are symbolized by just one color? Green is powerful color that can represent a lot of very positive values. It’s probably not one of those things that you really ever stop to think about, but at the same time, once you do start thinking about it – it makes a lot of sense. So, lets take a moment to discuss some emotions, values and qualities associated with green.
“They say a picture is worth a thousand words, so just how many words can I find that are symbolized by just one color? Green is powerful color that can represent a lot of very positive values.”
When developing a Facebook landing page for TireZoo - I chose Green to highlight savings and value on their coupon graphic. Even though their brand colors are Blue and Yellow.
Green can signify money; Saving money, getting money, earning money. Green signifies value, economy and savings. When you think about what factors your customers are likely to consider when choosing products or services like yours, you almost always have to assume that saving some green is a top priority. After all, as consumers we work hard for our money and we want to make sure we’re getting the most bang for our buck when making a purchase decision.
If we see a green light, a green sign or a green flag it means we are free to go, clear to proceed or welcome to enter. Green is a lucky color. Green is the color of the right answer on the game show – it means you’ve made the correct choice. Today’s threat level: Green. Hearing that makes you feel safe, calm and comfortable. Doesn’t it? It can be important to set an emotional tone with your customers that makes them feel comfortable.
Organic by nature, the color green can represent life, vitality and growth. When we think of spring (just around the corner) we think of green as a symbol of freshness and rebirth. Green represents fun and youthfulness. Green is alive and it is healthy. If you offer products or services that are a healthy choice, green is almost certainly the color you would want to represent that.
Specifically green can represent plants, crops, nature and the environment. Over the past half-decade, being Eco-Friendly or Going Green has evolved from a trend in marketing to a core value and even a lifestyle in the minds of consumers. Today’s consumer does consider the environment and their impact on it. Products and services that are “green” have an advantage in a competitive market.
So, just how many of the words in this article can be associated with the products, services and values that your business offers? When you really pause to think about it – you might just be surprised. Think of how simple it can be to convey all of those positive words and symbols by using just one color. See what I mean? As subtle as it may be, green can really make a huge impact. I’m sure that after reading this, you’ll start to notice green a lot more. So have some fun and go green!
If I’ve got you seeing green, email us at info@vimm.com to schedule a consultation to discuss freshening up the design of your website, e-newsletter, Facebook landing page, print materials or whatever inspired idea you come up with!
Ryan,
This article conveys how important the relationship between marketing and design should be. Marketers have all sorts of messaging to get out to various clients and something as simple as color can really tie it all together for a cohesive look and brand feeling.