Getting your boss on board with trying Google Ads as a PPC (pay-per-click) solution for your business can be a tough one. There are many reasons why business owners may be wary of trying PPC advertising from fearing it will cost too much, to just plain being skeptical of its effectiveness. Fortunately, we've got a few powerful reasons for you to use to help convince your team that it's time to Continue Reading
Search Engines
The Quickest Way To Keep Your Customers Informed
Your online presence matters now more than ever. When potential customers search for your business, their first impression is often your Google Business Profile. Keeping it up to date with accurate information is crucial for building and maintaining trust. From regular business hours to temporary information, every detail counts. Here are some tips to ensure your customers stay informed: If Continue Reading
Quick Intro to Navigating GA4
When you start using the newest generation of Google Analytics (known as GA4), you’ll see that things look different if you are familiar with the older version. Many new users don’t know where to find the data that they used to see in the old analytics interface. We’ll show you how to view some of the most important information our clients care about when evaluating their website’s performance. Continue Reading
What You Need to Know About Google Analytics 4
If you haven’t heard yet, there’s a new thing in town called Google Analytics 4 (GA4). The current Google Analytics platform (Universal Analytics or UA) is on its way out. GA4 will be the only version available to track data on your site as of July 1, 2023, when you will need to rely solely on data collection with GA4. How Do I Upgrade to GA4? If you’re a client of ours with the Safe and Continue Reading
Unsure Who Has Access To Your GBP? Here’s What To Do!
Many business owners express a common concern: they have no idea who has access to their Google Business Profile (GBP) and they don't know how to gain access themselves. This lack of control can bring problems for their business including being unable to reply to reviews, fix inaccurate information, and in return maintain their clients' trust. Thankfully, gaining access to your GBP is easier than Continue Reading
Good Online Listings are Life Changing
No more questioning if online listings are important for your business’ success. Your clients are looking for companies just like yours, and they will pick a company whose information is easy and quick to find. Listings on Apple Maps, Google, car GPS, and home devices like Alexa and Siri are a crucial part of this. Still not completely convinced to get your online listings set up? Here are 5 Continue Reading