Learning to Lead in Olivia, MN

Are you a leader? Reach your full potential as a leader in new ways. If you’re looking for ways to succeed online, learn more about social media for small business in rural Minnesota, and other crucial business skills, this six session “Learn to Lead” series is for you.

Vivid Image and Ridgewater College are teaming up to provide customized training in a variety of areas; coming to Olivia, MN the Fall of 2011.

September 13: Generations Working Together

*October 4: Better Online Marketing (Beth Gasser of Vivid Image, is the Instructor)

**October 25: Social Media for Small Business Owners (Beth Gasser of Vivid Image, is the Instructor)

November 8: Retirement Planning and Investment Strategies

November 22: Preventing Harassment

December 6: Leadership Secrets of Santa Claus

I’m curious about the Leadership Secrets of Santa Claus, aren’t you? For more details, class registration, and class fees, click on this Learn to Lead II brochure.

*Better Online Marketing

The online world of marketing is moving fast. Are you doing everything you can to ensure that people can find your website and recommend your business to others? Stop wondering and start doing! This session is devoted to those who have a website but would like to know more about reaching customers and gaining market share. Having a great website isn’t enough. People may look at your website in their decision process, but consult a social search engine for recommendations. Can your customers find you on the phone or iPad? Does your target market play Four Square to determine where to buy a cup of coffee or set of tires? You’ll be surprised how the online climate is changing. This unique class will introduce you to:

• Why it seems like everyone is either blogging or talking about blogs (Hint: Google loves to index and rank blog articles higher/faster than web pages.)
• How local search is important for small businesses and the tools available (Hint: It’s all free.)
• What are social search engines (Hint: GPS systems and mobile devices consult social search engines.)
• How to use RSS Feeds and Google Alerts to your advantage

**Social Media for Small Business Owners

What would happen if you stood on the street and asked random people what they know about your business? What if it was socially acceptable to insert yourself into a conversation two people are having about your business? What if you could know what your customers are thinking before they made the decision to buy elsewhere? What if you could find out who your most loyal customers are and reward them? You can, and it’s called Social Media. That is why the world has gone Facebook and YouTube crazy. That’s why every news station is on Twitter, and precisely why you are hearing so much about blogs. Social media allows you to talk to your customers, interact, and create something worth talking about. Explore how ANY business can use one or more of these tools to impact business.

Social media will no longer seem like something everybody else is doing; it will be something you’re excited to try as we uncover your hidden and underutilized assets you already have to make social media successful. Get ready to learn more about Facebook, Twitter, YouTube, and LinkedIn.

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