If you spend any time on LinkedIn, you’re used to the constant barrage of messages asking if you want to endorse your associates for a variety of skills. These solicitations are at the top of your LinkedIn page and very noticeable. LinkedIn was very successful in refining the process of endorsements into a single click, making it very quick and easy to endorse people. And while this feature isn’t inherently bad and has become more accepted since its inception earlier this year, there’s a few things you need to know before you “endorse me for that”.
If the people and skills you are asked to endorse seem a bit random, they are. If you’ve ever spent a little time clicking through these, LinkedIn will often keep showing you the same person with a different skill listed. The randomization of this endorsement feature may cause you to over look a person and/or critically important skill that hasn’t “appeared” for you yet.
The endorsement suggestions are auto-generated from the content that those people have written in their profile information. That means it’s possible LinkedIn is suggesting you endorse a connection for something that is no longer relevant. (Some people don’t keep their profiles updated as often as they should.) Even worse, it may have auto-generated something out of context and is suggesting you endorse that person for something that is really vague or that they don’t even do.
What are you to do about LinkedIn Endorsements?
There is nothing wrong with using the LinkedIn Endorsements tool or endorsing your connections. However, I strongly recommend the following:
- Pick only one or two of the TOP skills you admire most about that person.
- If in doubt whether that skill is a TOP skill of the person, don’t click the endorse button.
- Spend time writing a recommendation over an endorsement, especially if you are feeling compelled to really “endorse” your connection for a specific skill.
- Schedule some time to refine your own endorsements list. Delete out any skills you’ve received endorsements from your connections that are not an excellent representation of you and what you do.
How do you delete endorsements you do not want?
You have the option to delete specific skill sets, completely “shut off” endorsements, or delete/not show endorsements from specific people. Simply click on “edit your profile”, scroll down, and click the “edit” button in the Endorsements section and edit your preferences.
Have you spent some time refining your endorsements?