Merry Christmas! Happy Holidays! Seasons Greetings! Happy New Year! There are lots of ways to say “Merry Christmas” to your customers and partners as a business owner. It is a wonderful time to thank your customers for their business, reflect on the past year, and let your customers know what Christmas means to you. Even if your business is not dependent on selling lots of merchandise between Black Friday Sales and other daily deals leading to the start of the new year, creating a mini-marketing plan with ideas for expressing your Christmas spirit can lead to a prosperous new year!
Marketing Methods to Spread Christmas Cheer
Traditional Christmas Cards: Traditional Christmas cards can make a lasting impact when they have messaging that fits your companies personality and beliefs. A photo of your employees, a Christmas “letter” with a special message, and real signatures can set your card apart from the others.
Creative Christmas Cards: Creative Christmas cards are the icons that stay on a reception desk or bookshelf all year long because no one wants to throw them away. Think of how you can make your Christmas card 3D, a tree ornament, or have other “staying” power.
Email: Email programs like Constant Contact make sending out holiday greetings and email newsletters a breeze. You can wish a Merry Christmas to your customers without spending the cost of postage or addressing envelopes. You can also include videos, a Christmas sale flier, coupons, or links to relevant blog post.
Giving: Christmas is about giving, and what better way to celebrate then by donating money or goods to a local food shelf, family in need, or charitable organization. Whether you choose to give as a company or match employee donations, or give anonymously or share the news, the end result is equally awesome. Giving a donation to a group in need could be a substitute to printing and mailing Christmas cards, especially if your list is large.
Video: You can get really creative with creating a video message for the Christmas season. I have seen many over the years (such as the Office Max’s Elf Yourself) that were very engaging. EasyStand has a fun “Christmas Movie Trivia” video campaign this year that ties YouTube videos into Facebook engagement (“Like” the EasyStand Facebook page to check it out).
Facebook: You can grow your fan base with a Christmas promotion on Facebook. For instance, you could run a Christmas sweepstakes, where a merchandise prize is awarded to the winner. Another promotion idea that pairs beautifully with “giving” is to donate $1 to a worthy organization for every new “Like” within a certain time period. A campaign like this could grow virally, but can also expand your reach when combined with a targeted Facebook advertising campaign.
Blogging: How does the nature of your business tie-in with Christmas? Blogging about Christmas topics can help shed new light on topics related to the season. Some examples of Christmas blogging topics are Chappell Central (who provides HVAC products and services) blogging about Christmas Safety & Energy Efficiency and Harmony Enterprises (who manufactures industrial balers for recycling) blogging about 10 Ways to Recycle & Minimize Water this Christmas Season.
Best of all, you can take a handful of these ideas and use them together for an even greater impact. However you are wishing your customers a Merry Christmas, make it meaningful and fun!
Merry Christmas from everyone at Vivid Image!
What does your business do reach out to your customers during the Christmas season? How has your methods evolved over the years? Does what your doing catch peoples’ attention?