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Online Classes Offered to Clients

When we rolled out our "Safe and Sound" plan that helps our clients get the most from their website, online assets, technology, and their caring VI team, we had a vision to continue to add benefits to those enrolled. We've been asked to provide online training to those who are unable to travel to our frequent "live" classes. That's why starting May 21st, we'll be adding and additional "online" option for our clients. All classes (live/online) are free to those on the "Safe and Sound" plan. How … Continue reading...

WordCamp 2014 Minneapolis

Over the weekend I attended a conference at St. Thomas in Downtown Minneapolis called WordCamp, along with many others from our office. WordCamp is a conference that focuses on everything related to WordPress. Website Developers, Designers, and Marketers attend to learn about WordPress and look to the future to stay progressive in the web design industry. In each session, I saw people taking notes on laptops (mainly Macs), tablets, phones, and even notebooks. There were 4 sessions each hour, … Continue reading...

Content Marketing Essential: Google Alerts

As a marketer or business owner, Google Alerts are essential - especially for content marketing. Google Alerts is a free Google tool that sends you email alerts of the latest relevant results, based on the search terms you specify. Google Alerts provide content marketing ideas, competitive research, customer insight, and so much more.  Once you start using Google Alerts, you may find that you simply can not do good content marketing without it! Here are a few ways to use Google Alerts to your … Continue reading...

Your Digital Life Needs Some Spring Cleaning

It is easy to remember to do some spring cleaning to our home, office, and even our cars. But what about doing some spring cleaning to your digital life too?  Just because the clutter is not as visible doesn't mean it's not there. Here are some tips for doing some spring cleaning to your digital life. Digital Spring Cleaning Tips Remove Unused Apps If you are an app junkie or even just a typical Smart Phone or tablet user, you may find that your device is full of apps that you don't really … Continue reading...

Can I Use Snapchat to Market My Business?

Snapchat is a relatively new photo messaging app. Basically that means that users can take pictures of something, draw or write on the image, and send it to other users as a message. At this point it is pretty obvious that Snapchat is not going anywhere. So of course we ask the question, is Snapchat right for your business? … Continue reading...

Customer Submitted Photos

If you would like to have customers submit photos to you, it has never been easier. Photos of customers, your products, services, and stories are an invaluable asset to any company or organization. When you make it easy for them to submit them from anywhere, at anytime, from any device, you increase your chances of getting more photos and customer engagement. WordPress with Gravity Forms plug-in makes this a very simple process. Using Gravity Forms, you can collect client information, allow … Continue reading...

3 Things You Should Know About Search Engines

Search Engines have become part of our every day life. Google is both a noun (the name of the company) and an action (every day we hear someone say, "Google it"). Google alone averaged 5,922,000,000 searches per day in 2013. One of the biggest things I have learned while working in SEO is that most people have no idea what happens when they search. So today I bring you the 3 things you should know about search engines. … Continue reading...

Best Email Practices While You Are Away

Email communication in business is a staple. It is our go-to for communicating with both individuals and groups of people. It seems with this particularly harsh winter a record number of people I do business with are heading "out of the office" to warm and sunny destinations. You may also be out of the office on a medical leave or even just a day filled with appointments.  Best practices suggest that you create an automatic reply to serve those you do business with while you are away. A … Continue reading...

3 Website Mistakes That Hurt SEO Efforts

Earlier this week Jackie wrote about 5 mistakes that businesses commonly make on Facebook. I figured I would keep that theme going and share the 3 most common SEO mistakes that prevent websites from performing well in search results. I see these 3 website mistakes that hurt SEO everyday. Don't worry, if you are doing any of these they are easily fixable. … Continue reading...

5 Facebook Page Mistakes you Better not Make

Getting your brand to stand out on Facebook takes some planning, consistency, and creativity (here is a helpful blog post about getting seen in the Facebook newsfeed).  But the reality is, that if you are not putting time and efforts into your Facebook marketing, that you can just as easily stand out for the wrong reasons by making some critical Facebook Page mistakes. Facebook Page Blunders to Avoid 1. Any Profile Photo will do Sorry, you do need to be picky about how your 180x180px profile … Continue reading...

what we've been talking about…

Online Classes Offered to Clients

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WordCamp 2014 Minneapolis

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Content Marketing Essential: Google Alerts

Read more…

Your Digital Life Needs Some Spring Cleaning

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Can I Use Snapchat to Market My Business?

Read more…

Customer Submitted Photos

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3 Things You Should Know About Search Engines

Read more…

Best Email Practices While You Are Away

Read more…

3 Website Mistakes That Hurt SEO Efforts

Read more…

5 Facebook Page Mistakes you Better not Make

Read more…