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How to Write an “About Us” Page That Doesn’t Stink

Your business has a culture. You may or may not be aware of what it is, but it definitely exists. Taking a careful look at your "company culture" will help define the first impression you want to make to someone who is going to look at your "About Us" page for the first time and make a decision on whether or not to take another step toward learning more about you, contacting you, and eventually doing business with you. An "About Us" page has a BIG job to do. It needs to quickly establish … Continue reading...

Customer Testimonials and the Social Media Hub

In your marketing toolbox, you probably have some customer testimonials – maybe some that you received by email, through your social media sites, or a review site. If you are missing this tool, it is never to late to start collecting them. This post by Beth also offers some ideas on questions to ask your customers to start the process. Ideally, you would want to have a library of customer stories and testimonials on your website. Writing a blog post to share a customer story is a great way to … Continue reading...

Is Guest Blogging Bad? I Thought it Was Good.

If you haven't heard the news yet, Matt Cutts (the head of Google's Webspam team) has recently published a blog that some have said declares guest bl0gging (in attempts to improve your websites ranking) dead. However if you've followed us at all you know that we really like guest blogging. We are big fans of the guest blogging that is being done at BLEND, and we preach the benefits of quality guest blogging. So which one is it? Is Guest blogging really bad? Or should you keep doing it? Is Guest … Continue reading...

Use your Facebook Page to Grow your Email Marketing

With the constant changes in Facebook, marketers must be constantly changing too. Even if you have a great community of Facebook fans, it is important that you are connecting with them in other ways besides just Facebook. One way to stay in touch with your most loyal fans, is to collect their email addresses and be seen in their email inbox on a regular basis. 7 Simple Ways to Collect Email Addresses from your Facebook Fans Use a screenshot to show them how to sign up on your website. To … Continue reading...

Growing Client Relationships with Email Marketing

Spring is on the horizon. I promise you really it is! When the giant snow bank outside my window finally melts into a puddle of mud, with it comes the chance to begin planning a garden to cultivate, plant and nurture. Naturally there are staples that I consistently purchase, like seeds to produce each and every spring. There are tools that need sharpening and newfangled gadgets to experiment with. There is also a chance to gather exciting new hybrid varieties of plants to roll up my sleeves and … Continue reading...

Simple Set Up of Business PayPal Account

Many of us have personal PayPal accounts that come in handy. However, if you are looking to accept payments or donations online through your website for a business or organization, you need to know that there is a difference between a standard (personal) PayPal account and a Business PayPal Account. Since most PayPal accounts are tied to a checking account, you don't want to mix your business transactions with your personal accounts. PayPal offers a Business account that is fairly simple to … Continue reading...

How To Measure Goals With Google Analytics

When we start any marketing effort it is important to have goals in mind, and it is even better when those goals are measurable. Thankfully, when those goals tie back to our website we are able to measure them with the help of Google Analytics. The best part of using Google Analytics to measure your goals is that this allows you to see what traffic is more likely to complete those goals and make informed marketing decisions. For example if your goal is to get leads from a "contact us" form on … Continue reading...

Stay Away from Twitter if…

A few years ago I wrote a "tongue in cheek" article about Twitter, expounding on reasons not to use Twitter. Essentially I took all the reasons I love Twitter and twisted them into an admittedly flippant list of reasons you should stay away from Twitter. The article continues to get lots of traffic and comments years later, so I thought I'd republish an updated version. However, it is as applicable today as the day I wrote it, and quite frankly, I don't feel much different about it … Continue reading...

SEO Essentials: Don’t Publish a Blog Without Them

We all know that Google has made many changes in 2013. From completely blocking keyword data, to dealing with the Google zoo (Hummingbird, Penguin, and Panda) of algorithm updates and changes we know one thing for certain in SEO. We know that things will change. Matt Cutts of Google recently shared that Google changes search about two times a day (665 times in 2012). So with all of this change how do we know what elements are essential to SEO? That's what I want to focus on today, SEO … Continue reading...

what we've been talking about…

How to Write an “About Us” Page That Doesn’t Stink

Read more…

Customer Testimonials and the Social Media Hub

Read more…

Is Guest Blogging Bad? I Thought it Was Good.

Read more…

Use your Facebook Page to Grow your Email Marketing

Read more…

Growing Client Relationships with Email Marketing

Read more…

Simple Set Up of Business PayPal Account

Read more…

How To Measure Goals With Google Analytics

Read more…

Stay Away from Twitter if…

A … Read more…

SEO Essentials: Don’t Publish a Blog Without Them

Read more…