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Dear Fellow Business Owners: Is This You?

I found this article that I wrote many years ago, when I had a slightly different role within Vivid Image. However, as I read through it again, I thought "WOW", I really did capture the essence of owning a business. More importantly, it helps explain how I view my role in sharing the responsibility of owning a business. I was recently asked how to clone my enthusiasm and passion for what I do, and the last line really sums it up: "That’s why I do what I do. That’s why it’s my life passion to … Continue reading...

Facebook Advertising 101 – Exploring Options

Brands that consider Facebook an important part of their marketing need to create a new social media strategy that includes innovative ways to get organic reach, as well as some paid Facebook advertising.  Paid Facebook advertising can be an awesome way to attract new fans, get important content out to current fans, and drive traffic back to your website. If you are still wondering why you should pay to get your brand seen on Facebook, consider this. Facebook is aware that people want to see … Continue reading...

The Basics: Measuring Your Online Success

Measuring your marketing efforts has always been an important part of marketing. As a small business measuring your success helps gives you the information you need to make wise marketing decisions. For marketers, measuring our success helps us keep our jobs! As online marketing continues to become more advanced and complicated, many business owners may feel lost with all the jargon that they hear from agencies and marketing departments. The fact of the matter is that no matter how … Continue reading...

The Elusive Website Address

Is finding your website address where it needs to be, similar to pinning down Bigfoot? Elusive website addresses aren't good. You spend too much time on building, launching, and updating your website for it not to be used, found or remembered. Sometimes it seems logical where you need to list your website, and other times it takes a reminder checklist to make sure some place important doesn't get missed. Print your website on all materials your clients typically receive such as invoices, … Continue reading...

Getting Started with an Enewsletter

Ever thought about starting a newsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help them stay connected to you. It also helps engaged customers stay current on your business, products, services, sales offers, and industry news. E-newsletters can work independently or in tandem with your … Continue reading...

High-Tech Kids and Cyber Safety

Kids love technology, often times even more than their adult counterparts (which can make it hard to stay on top of what kids are doing online). My kids are still young but use technology to learn new things, play games, and connect with others.  My nine-year-old likes to FaceTime his uncles and make videos with his iPod.  My six-year-old learned how to tie his shoes in one afternoon by watching a YouTube video.  My four year old just likes to watch movies and draw pictures.   Our biggest … Continue reading...

Nurture Your Business with Autoresponders

An Autoresponder is a series of automated emails that are sent to a contact after they are added to a designated email list. A great place to start when initiating an Autoresponder series to your email marketing plan is with a Welcome email. The Autoresponder email is set up ahead of time and goes to everyone who subscribed through your signup form, without you having to remember to do it. You can always edit or turn it off. At Vivid Image we promote Constant Contact for your email marketing … Continue reading...

SMBCMN Features James McCracken

Recently we (the team at Vivid Image) have had the pleasure of getting to know James McCracken. James is the head of Marketing and Technology at McCracken Marketing. While getting to know James we have discovered that he has a passion for working with small and independent business and he has a real passion for working with mobile apps. These are all reasons that we have invited him to speak at the next Social Media Breakfast Central Minnesota meeting.  So you can get to know James a little … Continue reading...

Do You Have Good Online Etiquette?

Online, email, and social media etiquette was a recent topic at the Social Media Breakfast Central Minnesota, and as it turns out, people are passionate about online etiquette. Prior to the session, I invited SMB participants, Vivid Image staff, clients, and friends to send me their biggest online etiquette complaints. I was inundated with feedback, which I will share in this blog post. What’s Social Media and Online Marketing Etiquette? Etiquette can encompass laws, individual platform rules, … Continue reading...

I Would Clear My Cache If I Knew What That Meant

We all know that IT professionals speak their own language. It can be frustrating when an IT person casually recommends a simple fix and you still have no idea what they are talking about. I see this happen many times a day when an IT person says this, "that's a browser issue, just clear your cache." So let's make life easier for everyone and translate that sentence. What Does Cache Mean? This simply means that the browser you are using is presenting a saved version of the webpage. This … Continue reading...

what we've been talking about…

Dear Fellow Business Owners: Is This You?

I … Read more…

Facebook Advertising 101 – Exploring Options

Read more…

The Basics: Measuring Your Online Success

Read more…

The Elusive Website Address

Read more…

Getting Started with an Enewsletter

Read more…

High-Tech Kids and Cyber Safety

Read more…

Nurture Your Business with Autoresponders

Read more…

SMBCMN Features James McCracken

Read more…

Do You Have Good Online Etiquette?

Read more…

I Would Clear My Cache If I Knew What That Meant

Read more…