Let me say that again.
Blogging could be the single most important thing you do in your online marketing.
Why are we obsessed with blogging for businesses?
- Website Ranking: Search engines love blogs. A blog helps your site rank higher, especially with frequently updated content, remarkable topics your customers are searching for, and relevant categories, keywords, links, photos and tags.
- Public Relations: Get the word out about your company or products instantly. Communicate accomplishments, new products, events, etc.
- Customer Retention: Blogs increase communication and are a facet of customer service. Your current customers will value the new insight they have into your company.
- New Business: A blog gives you credibility to new prospects and helps you to earn trust and be viewed as an expert.
- Be More “Human”: Blogs allow real people to speak out, and make a company more transparent and open.
After developing a social media strategy, we will have a plan for co-marketing your social media and blog marketing. This plan includes blogging and content creation to help you reach your objectives. Our blogging services could include items such as:
- Developing a monthly blogging calendar of topics for your blog
- Writing blog posts that align with your company goals
- Writing weekly (or more frequent) blog posts
- Inclusion of customer stories or case studies (take a peak at some for Vivid Image!)
- Adding SEO friendly categories, tags, photos, links, etc. to posts
- Adding plugins to WordPress that will encourage sharing of posts
- Adding RSS Feedburner to your blog for subscribers
- Adding an email newsletter signup
- Setting up Gravatars for writers
- Finding guest writers for your blog
- Monitoring comments and encouraging engagement
- Coaching or training on WordPress blogging
Our blogging and content creation services range from $500 to $3000 a month, depending on your objectives and level of co-marketing, and assuming that a WordPress blog is already setup.
Contact Vivid Image today to request a quote on our blogging and social media services!