Shhhh… We have a secret…
People are talking about your brand online.
But you don’t have to sit back. You can listen, engage. Just do it purposefully and start with a plan.
One of the most common mistakes companies make when beginning social media is not consistently engaging with their customers in a meaningful way for the long-term. Often this happens when knowledge, time or resources are scarce. Social media success comes with building relationships – truly engaging with your customers and providing information that is valuable to them, not just broadcasting your latest specials.
Before jumping into Social Media Marketing, have a Social Media Strategy and knowledge base in place. It will help your team feel more comfortable with social media and see it as an opportunity, instead of a risk or unknown. The Social Media Strategy includes:
- Discovery Interview (review of goals – corporate, marketing, and social media goals, current web and social media efforts)
- Market Research
- Recommendations for social media success such as:
If you are not engaging with your customers, who is?
Social Media done right,increases engagement, customer loyalty and brand advocacy, in ways you cannot imagine – and all these things ultimately affect your bottom line.
Our custom social media strategies range from $500 to $3k, depending on the size and scope of your business, and the amount of research needed.
Take the first step, and request a Social Media Strategy from Vivid Image today.